Leadpin for franchise networks
Map the local competition of any catchment area before opening a new store.
Opening a new store is a bet worth hundreds of thousands of euros. Before signing a commercial lease or validating a location, you need to know exactly who's already operating in the area: how many direct competitors, how many indirect ones, their reputation (ratings, reviews), their customer service quality (hours, photos), and the quality of their website (a signal of their professionalism and investment level).
Leadpin lets you do this mapping in 2 minutes on any address, with a level of detail comparable to a local market study that would normally take 2-3 days. Ideal for franchise networks, expanding brands, or investor groups evaluating locations.
Traditional local market studies are too slow
Today, mapping competition in an area before opening takes one of 3 options: (1) hire a market research firm for €3,000-10,000 and wait 2-3 weeks, (2) assign an intern for 2 weeks of manual Google Maps work, (3) go on site physically (travel cost + human time).
All three are slow and expensive. But when you're scouting an area for a new store, you want to compare 5, 10, 20 locations before deciding. At €3,000 per study, that's €60,000 before you even have a shortlist.
Leadpin brings this cost down to tens of euros and minutes per area. You can scout 20 potential locations in your prospecting week and keep only the 3 most promising for a real deep-dive study.
What Leadpin returns in 2 minutes
Exhaustive list of competitors in a defined radius
You set an area (500m for a neighborhood, 5km for a suburb, 25km for a rural zone) and a business category. Leadpin instantly returns the 20 closest competitors, sorted by distance. Name, address, GPS coordinates, hours, main photo.
Commercial power indicators
For each competitor: average Google rating, number of reviews (a direct indicator of customer volume), price level, status (operational, temporarily closed, permanently closed). A competitor with 500 reviews and 4.6 rating is very different from one with 12 reviews and 3.2 rating — your future positioning adapts accordingly.
Listing Score = digital maturity of competitors
A high average score (>70) in the area = well-established digital competition, you'll need to invest in digital visibility to exist. Low score (<40) = amateur competition, your new store with a well-managed Google listing from day 1 will have a mechanical head start.
Web Quality Score = competitors' site quality
Automatic audit of competitors' websites. Indicator of each player's seriousness and marketing investment level. If all competitors have sites from 2012 that aren't responsive, your new modern site will be an immediate competitive advantage.
CSV export per area for implementation committee
Each scouted area can be exported to CSV for sharing with your decision committee. 5 scouted areas = 5 CSVs, comparable in a global spreadsheet. Helps objectively arbitrate between multiple locations.
Scout 5 locations in 1 hour
1. Define candidate areas
You list 5 potential addresses to study (from your real-estate pipeline or previous scouting).
2. For each area: direct competitor search
Open Leadpin, click the center of the area, set radius to 2km (primary catchment), type your business category. 20 results in 3 seconds.
3. Bulk web audit
One click to audit the 20 competitors' websites. In 2 minutes you have the Web Quality Scores for the entire area.
4. CSV export
Export menu → XLSX. You get a complete table with averages, max, min, and line-by-line detail.
5. Multi-area comparison
Repeat for each candidate area. By end of morning you have 5 actionable CSVs and you can arbitrate on objective criteria instead of intuition.
Plan recommandé
Pro (€49/month, 2,000 credits)
The Pro plan unlocks Web Quality Score, advanced filters and unlimited history — crucial for networks scouting regularly and wanting to compare areas over time. 2,000 credits = 100 scouted areas per month, plenty for a development team evaluating 5-10 locations per week.
Questions fréquentes
Does Leadpin replace a professional market study?
No, not fully. Leadpin gives you a fast quantitative mapping of visible competitors on Google Maps. A professional market study adds dimensions Leadpin doesn't cover: demographics, pedestrian flows, consumer psychology studies, lease negotiation. Leadpin is the pre-qualification tool that lets you eliminate 80% of areas and focus deep studies on 20%.
How do I track the progress of each evaluated location?
The Agency plan (€149/month) unlocks a Kanban prospecting pipeline: every scouted location becomes a card you drag between New → To qualify → Validated → Discarded. You keep the geographic context (map, competitive score) and evaluation notes in one place.
Is my scouting data confidential?
Yes. Your searches, tags and notes are isolated per account — no other user can access them. The Google Maps data itself is public (that's Google's catalog), but your area choices, evaluation notes and implementation pipeline are only visible to your team.
Map your next store location in 2 minutes
20 free credits to test your first study. No credit card required.