Leadpin for SEO freelancers
Identify local businesses whose Google listing is a disaster — and sell them optimization.
Local SEO is a huge but fragmented market. Hundreds of thousands of SMBs in Europe have misconfigured Google listings, no reviews, no hours, no photos, and lose clients every week because their competitor down the street ranks better. The problem: identifying them manually is endless.
Leadpin automates this qualification. In one query you get 20 businesses in an area with their Listing Score — the exact indicator of how much optimization work is needed. A score < 40/100 equals an immediately sellable local SEO engagement.
Why local SEO is so hard to sell
Small businesses don't know their Google Maps listing is misconfigured. They also don't know that 'being on Google' and 'being found on Google' are two different things. Your job as an SEO freelancer starts with education — and education takes time and energy, especially cold.
The shortcut: approach a prospect with a factual observation ('Your listing doesn't include your hours, you're losing every client searching after 6pm'), not a generic pitch. For that, you need to have audited BEFORE sending the email. Manually auditing 50 Google listings to qualify prospects = 2 hours lost every day.
Without a tool, you're stuck between prospecting widely (and missing well-targeted opportunities) and prospecting narrowly (and missing your number). Leadpin removes this tradeoff.
How Leadpin simplifies your workflow
Listing Score 0-100 on 15 objective criteria
Phone, website, regular hours, live open/closed status, Google reviews with volume ≥ 10, rating present, at least 3 photos, category defined, full address with postcode, plus code, OPERATIONAL status, editorial description, price level, payment methods listed, wheelchair accessibility. Each check ≈ 6-7 points. Score computed instantly at search time, no extra API call.
"Incomplete listings" filter dedicated to SEO
One toggle and you see only prospects with Listing Score < 40/100. Dynamic counter '12/20' showing how many prospects in your current search are worth contacting.
Structured export ready for cold outreach
The CSV export contains all 15 checks in detail, letting you write hyper-personalized cold emails like 'I noticed your Google listing is missing X, Y, Z. In 2 hours I can fix the 3 most damaging issues for your visibility.' Response rates dramatically above generic pitches.
Precise radius and business category
Local SEO freelancer = sector specialization. Leadpin lets you target a business type (restaurant, hairdresser, craftsman, lawyer…) in a radius you control (5 km around a city where you have references). Each search = 20 laser-focused leads.
A 5-minute local SEO audit
1. Pick a category and a city
Example: 'bakery' in Bordeaux within an 8 km radius. The map appears, you can nudge the pin if needed.
2. Run the search (1 credit = 1 prospect)
20 bakeries returned in 3 seconds with their Listing Score visible immediately.
3. Toggle 'Incomplete listings'
12 remaining prospects. You focus on the truly bad listings.
4. Export to CSV
You get a file with 15 columns detailing the checks. Line by line you can see which criteria are missing for each prospect.
5. Write a personalized cold email
For each prospect: mention the 2 or 3 specific missing points, estimate the lost revenue, propose a 15-minute call. Observed response rate: 12-18% (vs 3-5% with a generic pitch).
Plan recommandé
Starter (€19/month, 500 credits)
For an SEO freelancer shipping 25 qualified leads per week, 500 credits/month is plenty. Listing Score is included in all plans, including Starter. The Pro plan is only relevant if you also want to audit websites (Web Quality Score) on top of Google listings.
Questions fréquentes
Is the Listing Score as reliable as a manual audit?
The Listing Score covers 15 objective criteria representing about 80% of what a manual local SEO audit checks. The remaining 20% (photo quality, keyword relevance in description, active review management) still need a human eye. Leadpin qualifies your prospects — you do the deep audit only on those who signed.
Can I export the failed check details to the CSV?
Yes. The XLSX export contains the 15 Listing Score criteria as boolean columns, allowing you to build automated personalized pitches (e.g. mail-merge in Lemlist based on the 'no photos' column).
Can Leadpin audit Google Business Profile too?
Yes — since 2023 Google has unified the data. A Google Maps listing and a Google Business Profile are now the same thing. The Listing Score audits the full establishment profile.
Fill your local SEO pipeline in 10 minutes
20 free credits to test your first search. No credit card required.